Case Studies
Proof, not promises. A selection of engagements where RoyalStak paired sharp brand strategy with disciplined performance media, conversion optimisation and lifecycle marketing — and moved the numbers that matter.
+212% online revenue for a heritage atelier entering Western Europe
A century-old leather and textile house translated its in-store prestige into a digital flagship that converts.
Challenge
Maison & Velours had unmatched craftsmanship but a website that read like a catalogue and a paid presence that leaked margin. Expansion into France, Germany and the Benelux meant competing for affluent shoppers who expected a flawless, considered experience. The brand needed to feel exclusive online without sacrificing reach.
Approach
We led a brand strategy sprint to codify the house voice, then rebuilt key journeys through CRO — refined product storytelling, a frictionless checkout and localised currency and shipping cues. Performance media was rearchitected around high-intent and lookalike audiences, while a content programme of atelier films fed both organic and paid. Lifecycle flows nurtured first-time buyers toward second purchases.
+63% direct bookings by winning guests back from the OTAs
A coastal resort group reclaimed its margin and guest relationship by making "book direct" the obvious choice.
Challenge
Aurora Coast was paying steep commissions to online travel agencies while owning none of the guest data. Their own site converted poorly and rarely showed up for high-value destination searches. They wanted growth that built loyalty, not dependency on third-party marketplaces.
Approach
We repositioned the brand around signature coastal experiences and ran CRO across the booking engine to remove friction and surface best-rate guarantees. Performance media targeted in-market travellers with offers OTAs could not match, supported by content that ranked for destination intent. Lifecycle and CRM programmes turned past guests into repeat direct bookers.
+186% qualified leads while cutting cost per acquisition by 42%
A B2B payments platform scaled pipeline quality, not just volume, ahead of a major funding round.
Challenge
Northwind Pay was generating signups, but sales drowned in low-intent leads while genuine prospects slipped away. Their messaging spoke to features, not the operational pain of finance teams. They needed a demand engine that delivered demo-ready accounts at a defensible cost.
Approach
We sharpened positioning with brand strategy built on buyer research, then rebuilt the funnel through CRO — clearer landing pages, gated value content and a streamlined demo request. Performance media shifted budget toward intent-rich channels and account-based targeting, while lifecycle nurture scored and warmed leads for sales. Content authority pieces fuelled organic and retargeting alike.
+94% subscribers and +51% lifetime value for a clean-beauty brand
A direct-to-consumer skincare label turned one-time buyers into a thriving subscription community.
Challenge
Sabia Skincare had loyal fans but a leaky retention engine — strong first orders, weak repeat rates and an underused subscription offer. Rising paid costs made acquisition-only growth unsustainable. They needed to monetise the customers they already had and acquire new ones more efficiently.
Approach
We refreshed the brand strategy around an ingredient-honest, ritual-led story, then ran CRO to reposition the subscription as the default, smarter purchase. Lifecycle and CRM flows drove replenishment, win-backs and tiered rewards, while performance media leaned into creator and UGC content. Continuous content kept the community engaged between purchases.
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